2before™ News

Proud to announce our new partnership

We are proud to announce our new partnership with the CPSDA. Fueling athletes to compete at the highest level. The Collegiate and Professional Sports Dietitians Association's mission is to create leaders who elevate the profession of Sports Nutrition through ethical, science-based, cutting-edge care.

WINNER - 2before™ wins US Sports Nutrition Product of the Year 2020

WINNERS!

2before™, a new food first performance supplement from New Zealand blackcurrants, has just been awarded NutraIngredients USA Sports Nutrition Product of the Year.

FINALIST - 2before™ Asia Sports Nutrition Product of the Year.

2before™, a new food first performance supplement from New Zealand blackcurrants, has just been named a finalist in the NutraIngredients Asia Sports Nutrition Product of the Year.

Research backs “breakthrough” performance enhancement properties of blackcurrant

The latest research in an international sports nutrition journal has identified the polyphenols in 2before blackcurrant powder as a “breakthrough” natural sports performance enhancer. With this new evidence of performance enhancement, New Zealand’s largest research institute, Plant & Food Research, launched 2before Performance Nutrition, a novel consumer brand subsidiary to sell the performance food system to athletes around the world. 2before has undergone banned substance testing and is Informed Sports certified. The announcement comes during a time where energy-boosting food and beverages have been proliferating on the market.

2before™ Launches the Most Effective Legal Sports Performance Enhancer in Time for Tokyo

The meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins^[1] in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).